It was formally announced today that Robby Kukler, Steve Simon and Kris Reinhard, the three partners behind Fifth Group Restaurants, have purchased the piece of property in Midtown Atlanta that formerly housed Vickery’s Crescent Avenue Bar & Grill and will open a new seafood restaurant named Lure in early 2012.
This is the first time Fifth Group Restaurants will own the property for one of the Company’s restaurants, and the owners are elated to bring more dining concepts to Midtown Atlanta as a result of their acquisition.
“Fifth Group began in Midtown with the opening of South City Kitchen on Crescent Avenue 18 years ago, and it is very significant for us to be able to continue growing our company by owning a restaurant property on that very same street,” says Kukler. “This is a neighborhood we feel at home in and we hope that our guests will experience the same when dining at Lure,” he adds.
Micah Willix, currently the executive chef at Ecco, will oversee the kitchen at Lure in addition to his role at Ecco (David Bradley currently serves as the chef de cuisine at Ecco). The menu at Lure will not be limited to seafood from any one coast or region and will instead feature a variety of seafood from all over the world.
Fifth Group Restaurants Beverage Director Vajra Stratigos is constructing the beverage program for Lure, which will include an expansive list of both draft and bottled beers as well as a collection of interesting wines and innovative cocktails for which Stratigos is known.
Lure seats 140 guests and will exhibit an atmosphere that is sophisticated yet still suitable for everyday dining. The restaurant will undergo major renovations to the interior, exterior and patio, and Ai3 and Bill Peace of Peace Design, both of which have designed many of Atlanta’s most acclaimed restaurants, will design the new space.
Lure is located at 1106 Crescent Avenue NE in Midtown Atlanta and will be open for lunch and dinner daily.
Fifth Group Restaurants is the privately owned company that operates Atlanta restaurants South City Kitchen® Midtown, South City Kitchen Vinings, La Tavola Trattoria, Ecco and The Original El Taco, as well as Bold American Events®, a catering and events company with onsite services at Studio 887 and the Event Gallery at the King Plow Arts Center and offsite at private homes, offices and Atlanta’s premier venues. In 2010, Fifth Group was named a state finalist for the National Restaurant Association’s “Restaurant Neighbor Awards” for its outstanding community service. For more information, call 678-302-3251 or visit www.fifthgroup.com.